Our Process

After helping family farms across 22 states and Canada, I have learned that the real problems affecting profitability aren’t the markets or the weather, it’s how the family makes and executes decisions together. With my 18+ years of experience of working with farm families, I can quickly peg the root problems in how your family works together, and help you fix them fast.

Here’s how my unique program works:

• Daily podcast by text. I've created 900+ thought-provoking, five-minute podcasts and each day, I’ll send you one of these podcasts I personally have handpicked for you and your situation. You'll swear I recorded it just for you! Each podcast gives a new perspective and a new idea about how to work better with your partners.
• Weekly call, your resolution. Once a week, we’ll talk about the unique ideas that hit home and how you can make these concepts work within your family's unique dynamics. You pick one small resolution (a micro-habit change), and I’ll help you stay stubborn enough to make it stick.
• Family Meetings. In Phase 3, we establish the lifetime team habits for better team communication and decision-making, starting with a weekly family operations meeting (~30 minutes) and a 5-minute nightly team phone call. We continue to send you handpicked podcasts and, like Phase 2, continue to have a private one-on-one Zoom call with each partner, coaching you on how to better communicate and make joint decisions based on your family’s unique dynamics.

After being kicked many times, I learned you can’t tell a stubborn mule or a farmer what to do! But when the idea to change is yours, nothing can stop you. And when each partner makes one micro-habit change a week for 12 weeks, then the family as a whole starts making changes together, the impact adds up fast. With just three partners, that’s 48 positive changes in less than 180 days.

Better habits create healthier conflicts. Healthier conflicts create exponentially better decisions. Better decisions skyrocket farm profitability! No matter what challenge your family faces, we help your family develop conflict resolution skills so your family can overcome whatever life throws at you. When your family can work from that high level of decision-making, then doing farm succession or expansion planning becomes a pleasant, strategic discussion instead of a family feud.